In a virtual world FULL of information and advice about dogs, how does a pet parent know where to begin? Start with REX.
As a dog parent, do you ever become completely overwhelmed by all of your choices? You want what's best for your dog, but deciding which foods to feed, or which daycare or trainer to hire can be completely mind-boggling. There are so many opinions out there, and you just aren't sure where to start, or who you can trust.
REX can help! We have made it our mission to provide savvy Calgary pet parents like yourself, with a positive, fun and safe space to find quality information about dogs. We have expertly curated REX Approved, Calgary pet businesses and brands, because we genuinely want you and your pet to have the very best of everything! You can quickly and easily find a local service, retailer, or pet friendly business (we call them REX Friendly here!) with a simple search.
Although we always recommend that you do your own research whenever you are entrusting anyone with the important task of caring for your pup, you can think of REX as the space where you can start that process. You'll have the peace of mind knowing we've started your research for you and eliminated the businesses and brands that don't fit with our mission.
As a pet parent, a Board member of a local dog and cat rescue and a business owner that provides services to animals, I find Rex a very valuable resource. Everything from articles written by trusted peers, resources on trusted pet businesses and the opportunity to gain like-minded clients. I think Rex is one of the most comprehensive websites in the Calgary area and I know I can trust that the companies listed there are researched and reliable.
Julie Bousfield - Vintage Soul Wellness
Our mission; it all starts with a promise
We focus our entire website and mission around The BrindleBerry Promise. We choose kindness over coercion, quality over quantity, and ethics over profits. We know:
REX in the City isn't a directory for every dog parent or dog business.
However, we also know that if The BrindleBerry Promise resonates with you - REX IS for you!
Make the Promise, and we'll send you a link to join our exclusive, private BrindleBerry Acres Facebook group for other Promise Makers. We have lots of fun activities happening over there - we hope you'll join us!
The REX Difference
Every member of the REX Collective has made the BrindleBerry Promise, and that's a great place to start! However, we don't stop there. When businesses or brands apply to be a part of the REX Collective, they are asked a series of questions pertaining to their specific business and/or services. Some businesses are scrutinized more heavily than others.
For example, a company that offers pet photography has less of an impact over the health and well-being of your dog than say a dog daycare or pet boarding facility has, so their application process is less intensive than that of the dog daycare.
The custom set of questions is a pass/fail quiz, which means if any one of their answers doesn’t live up to REX’s high standards of pet care, they fail and are not added to the directory.
If they pass, they are added to the REX Collective, and they receive the REX “Seal of Appeal” to proudly display on their website, and in their place of business. Savvy pet parents can then seek out businesses that display this seal, knowing that they offer the very best quality products and services.
As the industry improves, our screening process will become more and more intensive. We believe this will reward the businesses that are setting industry standards by going above and beyond in their respective industries.
Services like training, dog daycare, pet photography, etc, are unregulated so people and/or companies can claim to be anything they want to be with no certification or any understanding of animal behaviour.
I am aware of the conviction that motivates the person behind this site, and I am confident that the people/businesses listed on this site are certified, educated and professional and do not use outdated, harsh, unscientific methods.
This is why I recommend this site over and over again to anyone seeking dog services; I believe half of the work is already completed in weeding out services that use corrections or any type and outdated philosophies on your beloved pet.
Laura A. Grahalic-See - Calgary Dog Mom
Disclaimer: REX in the City cannot guarantee that the listings in our directory have not changed their philosophies, methods or product selection since applying. We have started the process for you, but please do your own research before trusting anyone with your pet! REX cannot be held responsible or liable for the actions of the businesses listed on this website.